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Four women in luxury swimwear sitting on a staircase.

Sculpted For Confidence, Designed For Luxury

Where Sexy Meets Classy

Azure Fashion London is a British luxury swimwear brand creating flattering, stylish pieces that combine sexiness with sophistication — proving you never have to sacrifice comfort to look and feel amazing.

Born from the frustration of finding swimwear that’s both elegant and sexy, Azure designs sculpting, supportive pieces that celebrate real bodies with thoughtful cuts and adjustable fits.

We believe sexy isn’t about showing the most skin — it’s about feeling empowered, confident, and effortlessly elegant in your own. Our mission is to redefine swimwear, break outdated stereotypes, and prove real confidence comes from owning your style, not conforming to someone else’s idea of it.

Four women in swimwear posing on a staircase with a scenic background.

Four women in swimsuits lounging in a curved concrete structure near a pool.

We don’t believe in fast fashion. Our timeless designs are crafted to last, using high-quality materials that fit and flatter your curves exactly as they should.

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FAQ

Below are some of are common questions:

To keep your swimwear looking its best, we recommend hand washing with a mild detergent in cold water.

Extended exposure to UV rays, chlorine, tanning oils, shimmer products, sun lotions, and fake tan may cause discoloration. To minimize this, please take care when applying these products.

After swimming in chlorine, rinse your swimwear immediately with cold water to help preserve its color and quality.

Once we have booked your order with the courier it may be impossible to change the shipping address, however if we are notified in good time we may be able to sort this for you. We encourage you to get in contact with us asap and we will try our best to change the address. We can not take liability for your goods arriving at the wrong address if you input this incorrectly.

Yes we are happy to ship orders internationally, however please contact us first so we can look into international shipping for you.

We aim to deliver to countries outside the EU in 10-15 working days.

Please note additional customs payment may be required on arrival to your country.

We will not be liable for any packages refused or held by customs for delivery. We suggest that you contact your customs office and ask about import regulations and restrictions before placing your order.

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Sculpted For Confidence, Designed For Luxury

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