💌 What’s Inside
- A bikini of your choice, designed with comfort, support, and real bodies in mind. Choose the style and size that makes you feel most like you
- Mini Yankee Candle to set a calm, comforting mood
- A Satin scrunchie. Soft, gentle, and made for everyday wear
- Face mask & under-eye masks for a little extra glow
- Fluffy makeup headband to keep things cosy and mess-free
- Love heart sweets for a nostalgic, feel-good treat
- Rose quartz gua sha for a soothing facial ritual
- Nourishing hand cream for soft, cared-for hands
- Lee Stafford Coco Loco Coconut Shine Mask for glossy, deeply conditioned hair
- Rose petals for your bath. A small ritual that turns an ordinary evening into a moment just for you.
Loved By Women Who Finally Found Swimwear That Fits:
Azure Fashion London is a British award-winning luxury swimwear brand that celebrates women's bodies with glamorous designs that sculpt, support and empower.
Our flattering cuts and adjustable silouhettes mean you no longer have to choose between looking sexy and feeling supported and comfortable!
We believe real confidence comes from owning your style, not conforming to someone else's idea of it.
Our mission is to redefine 'sexy' swimwear so every woman feels strong, supported and sexy in her skin.
Our Core Values
At Azure, we believe swimwear should do more than just look good.. it should solve real problems and make every woman feel incredible.
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Blogs & Discussions
Inspiring Q&A with body positive owner & designer, Lily
Join us in a Q&A with Lily, where we find out her highs and lows so far as a business owner..
Does becoming a mum mean giving up your right to feel sexy and confident?
Why Becoming a Mum Doesn’t Mean Sacrificing Your Right to Feel Sexy and Empowered.
How to Care for Your Azure Fashion London Swimwear: A Guide to Longevity and Luxury
Luxury swimwear requires delicate care to maintain its shape, colour, and fabric integrity. Follow these essential tips to keep your Azure Fashion London swimwear looking flawless.
Why Your Swimwear Doesn’t Fit Properly (and How to Fix It!)
Maybe the straps dig in, the bottoms sag, or the top gaps in all the wrong places. But why does this happen? More often than not, it comes down to...