

67% OFF Mystery Bikini Box
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Get a surprise from our flattering 5-piece collection!
Get ready to make a splash with our Limited Edition Mystery Boxes! For just £25, you can get your hands on your favourite flattering bikinis from our 5-piece luxury swimwear collection which usually retail for £75-£80.
Don’t miss out – This is while stocks last. Once they're gone they're gone!
- Surprise Selection: Each box contains a surprise glamorous bikini or swimsuit from our luxury collection!
- Incredible Value: For just £25, you’ll get a bikini or swimsuit worth up to three times that amount.
To order your box, simply choose your size and add it to your cart. It’s that easy!
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All sizes are in UK sizes.
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Everything you need to know and should expect about shipping from the UK.
We’re so excited to share that we now ship our swimwear internationally! Whether you’re sunning yourself in California or relaxing in Miami, our pieces can now make their way straight from the UK to your doorstep.
We know that ordering from abroad can sometimes feel confusing, especially with the recent changes to U.S. import rules, so we want to make things as easy and transparent as possible. Below you’ll find a clear breakdown of how international shipping, customs duties, and taxes work when ordering from us.
Our goal is simple: no surprises, no hidden costs, just beautiful swimwear delivered with care.
UK - AUSTRALIA
For orders under AU$1,000, no customs duty or GST is typically collected at the border.
UK - USA
Due to new U.S. customs rules (effective August 2025), small orders are now subject to import duties. We’re doing our best to look at how we can keep your total cost fair. Here is a transparent breakdown based on an average declared order value of a £75 bikini (+ £15 shipping) = £90 (≈ $121)
Merchandise Processing Fee (MPF) Flat Fee $2.69 For informal entries / small parcel
Customs duty (HTS 6112.41) ~24.9% + $30.10
Section 301 Tariff (China manufactured) 7.5% = $9.08
Total Estimated total duties & fees $41.87 Sum of above components
Of course this is an estimate, and will vary higher or lower depending in your order value. We also have reduced our shipping fee to help with these extra costs.
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Free & Easy UK Shipping & Returns
We know times are tough right now, and we never want the cost of postage to stand between you and swimwear that makes you feel amazing. That’s why we’ve made UK shipping completely free! It is our little way of helping out during the cost of living crisis.
We also want you to feel confident in every piece you buy, so we’ve introduced free returns when exchanging sizes.
If you need a different fit, simply email us with your order number and the size you’d like to exchange it for.. we’ll take care of the rest, because everyone deserves stunning, supportive, and sexy swimwear that fits just right. 💕
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How To Care For Your Azure Fashion London Swimwear
To keep your Azure Fashion London swimwear looking its best, we recommend hand washing in cold water with a mild detergent. Avoid direct sunlight when drying to preserve the fabric’s quality.
For long-lasting wear, store your swimwear away from zippers or hooks to prevent snagging.
Get a surprise from our flattering 5-piece collection!
Get ready to make a splash with our Limited Edition Mystery Boxes! For just £25, you can get your hands on your favourite flattering bikinis from our 5-piece luxury swimwear collection which usually retail for £75-£80.
Don’t miss out – This is while stocks last. Once they're gone they're gone!
- Surprise Selection: Each box contains a surprise glamorous bikini or swimsuit from our luxury collection!
- Incredible Value: For just £25, you’ll get a bikini or swimsuit worth up to three times that amount.
To order your box, simply choose your size and add it to your cart. It’s that easy!

All sizes are in UK sizes.
Everything you need to know and should expect about shipping from the UK.
We’re so excited to share that we now ship our swimwear internationally! Whether you’re sunning yourself in California or relaxing in Miami, our pieces can now make their way straight from the UK to your doorstep.
We know that ordering from abroad can sometimes feel confusing, especially with the recent changes to U.S. import rules, so we want to make things as easy and transparent as possible. Below you’ll find a clear breakdown of how international shipping, customs duties, and taxes work when ordering from us.
Our goal is simple: no surprises, no hidden costs, just beautiful swimwear delivered with care.
UK - AUSTRALIA
For orders under AU$1,000, no customs duty or GST is typically collected at the border.
UK - USA
Due to new U.S. customs rules (effective August 2025), small orders are now subject to import duties. We’re doing our best to look at how we can keep your total cost fair. Here is a transparent breakdown based on an average declared order value of a £75 bikini (+ £15 shipping) = £90 (≈ $121)
Merchandise Processing Fee (MPF) Flat Fee $2.69 For informal entries / small parcel
Customs duty (HTS 6112.41) ~24.9% + $30.10
Section 301 Tariff (China manufactured) 7.5% = $9.08
Total Estimated total duties & fees $41.87 Sum of above components
Of course this is an estimate, and will vary higher or lower depending in your order value. We also have reduced our shipping fee to help with these extra costs.
Free & Easy UK Shipping & Returns
We know times are tough right now, and we never want the cost of postage to stand between you and swimwear that makes you feel amazing. That’s why we’ve made UK shipping completely free! It is our little way of helping out during the cost of living crisis.
We also want you to feel confident in every piece you buy, so we’ve introduced free returns when exchanging sizes.
If you need a different fit, simply email us with your order number and the size you’d like to exchange it for.. we’ll take care of the rest, because everyone deserves stunning, supportive, and sexy swimwear that fits just right. 💕
How To Care For Your Azure Fashion London Swimwear
To keep your Azure Fashion London swimwear looking its best, we recommend hand washing in cold water with a mild detergent. Avoid direct sunlight when drying to preserve the fabric’s quality.
For long-lasting wear, store your swimwear away from zippers or hooks to prevent snagging.




As Seen on You
The Sisterhood Of Swim

Blue Mosaic Bikini
Blue Mosaic Bikini

Lace Me Up Swimsuit
Lace Me Up Swimsuit

Black Mosaic Bikini
Black Mosaic Bikini

Butterfly Bikini
Butterfly Bikini

Lace Me Up Swimsuit
Lace Me Up Swimsuit

Blue Mosaic Bikini
Blue Mosaic Bikini

Blue Mosaic Bikini
Blue Mosaic Bikini

Black Mosaic Bikini
Black Mosaic Bikini

Black Mosaic Bikini
Black Mosaic Bikini

Artemis Bikini
Artemis Bikini

Blue Mosaic Bikini
Blue Mosaic Bikini

Lace Me Up Swimsuit
Lace Me Up Swimsuit

Butterfly Bikini
Butterfly Bikini

Black Mosaic Bikini
Black Mosaic Bikini

Artemis Bikini
Artemis Bikini

Lace Me Up Swimsuit
Lace Me Up Swimsuit

Artemis Bikini
Artemis Bikini

Blue Mosaic Bikini
Blue Mosaic Bikini

Lace Me Up Swimsuit
Lace Me Up Swimsuit
"I could not recommend The Artemis bikini enough! I so rarely find a bikini that fits my body properly. I have a larger bum/waist ratio and the belt allowed for the bikini to fit comfortably around both. The material is soft, thick and sturdy so no fear of any slips either. I didn’t know I could feel this good in a bikini, and I can’t wait to get more!"
"Put The Artemis set on and it gives you Kardashian Hourglass vibes instantly! Really hugs your curves and brings you in at the waist with the buckle, amazing and high quality bikini we all need in our suitcases!"
“I’ve honestly never worn a swimsuit that is as flattering as the Lace Me Up ! From the quality of the material to the finer details, every inch of this piece is crafted to make you feel sexy, empowered and fab!”
"As someone who chooses to wear swimming costumes over bikinis, I must say The Artemis Bikini is a one off. It is extremely comfortable and offers enough coverage to make me feel confident – however the pattern and cut still allows it to look sexy. I love that I don’t have to choose between comfort and style."
“SO happy to have found a bikini that is flattering AND comfortable, no matter if you feel great or having a bloated day. The designs are pretty and go with everything. I expect it will last ages as the material is strong and I have already washed and worn mine a lot of times!”
"The most perfect colour blue for a start! The way the Blue Mosaic is designed is so flattering and really shows off your curves without feeling uncomfortable! The top is super supportive too!"
"The Artemis bikini is the comfiest, most secure bikini I have ever worn, I’ve never felt uncomfortable or awkward wearing it! It’s absolutely stunning, sculpted my body in all the right places, and I love the fact that it’s adjustable and the sleeves are detachable so you can have a different look if you want to! The BEST bikini I have ever had! I cannot wait to try the rest of the range!"
"I feel so confident in the Black Mosaic bikini!! The black is so flattering and the waistband is like nothing I have ever worn before, made me feel so sexy and confident."
"I absolutely love the Artemis bikini, the belt detailing and removable sleeves make it super versatile. As with all Azure London pieces, it’s made to enhance curves and to be as flattering as possible. And it does just that!"
“I love this swimsuit! The Lace Me Up is so comfy, but so flattering at the same time! I can’t believe the quality”
"I have never worn anything so flattering in my life, from the lace up detail at the side and front to the neckline, I feel so comfortable and empowered in the Lace Me Up Swimsuit, a MUST have for your next holiday."
"Had the perfect Artemis bikini from Azure which I wore on my honeymoon. So flattering and made me feel so good wearing it and so comfortable and confident!"
“I purchased the Butterflt bikini set from Azure fashion and took it on my holiday to Thailand. AMAZING QUALITY and kept me looking snatched the whole holiday!!!
The quality is thick, no loose threads, so beautiful and I can’t wait to wear my bikini on my next holiday!”
The quality is thick, no loose threads, so beautiful and I can’t wait to wear my bikini on my next holiday!”
"I am delighted with my Azure Blue Mosaic Bikini! There’s such a great selection so it was hard to choose which style to go with but I am over the moon with my choice. The quality is superb, fits my body like a glove and each piece is so tasteful. I won’t be shopping for swimwear anywhere else in the future!"
"The colours, pattern and BUTTERFLY are just sooo cute! For any girls with a bigger bust the Butterfly bikini is perfect as I felt so supported! This set made me feel so fun and excited for my next holiday!"
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Our Core Values
Slow Fashion
As an independent brand we believe in manufacturing in small, carefully crafted quantities, ensuring the highest quality while reducing waste and promoting sustainability. By summer 2025 we aim to only be using recycled materials to increase our commitment to helping our planet.
Body Positivity
Azure was created with a passion for designing adjustable swimwear that flatters and fits our bodies and curves —because we know, no two are the same. We are committed to celebrating diversity, embracing natural beauty with minimal retouching, and crafting adjustable, confidence boosting designs that empower you to feel your best.
Community
At Azure, body positivity is more than just a belief—it’s the foundation of a supportive community where women can feel safe, empowered, and heard. We strive to create a space where you can seek advice, share experiences, and celebrate confidence together, because feeling amazing in your own skin should never be a solo journey.